Full Job Description
Position Overview
Are you passionate about storytelling and digital marketing? Do you possess the creative spark and analytical skills needed to craft compelling content that resonates with diverse audiences? If so, we invite you to join our team as a Digital Content Strategist at Pineapple Innovations, a leading tech firm located in the scenic town of Makawao, Hawaii.
About Pineapple Innovations
Pineapple Innovations is a pioneering technology company dedicated to providing innovative solutions that transform the way businesses connect with their customers. With our commitment to excellence, creativity, and sustainability, we have positioned ourselves as a leader in the digital marketplace, serving a diverse range of clients from local startups to global brands.
Located in the heart of Makawao, surrounded by lush landscapes, vibrant communities, and rich Hawaiian culture, we offer an inspiring work environment that encourages creativity and collaboration. Join us as we expand our digital presence and enhance our brand through strategic content initiatives.
Job Description
As a Digital Content Strategist at Pineapple Innovations, you will play a crucial role in defining and executing our digital content strategy. Your expertise will help elevate our brand's narrative and enhance the customer journey across all digital channels.
Key Responsibilities
- Develop, manage, and optimize digital content strategies that align with business goals and audience needs.
- Conduct thorough research to identify target audiences and key trends in digital content consumption.
- Create engaging content for various platforms including websites, blogs, social media, email marketing, and more.
- Collaborate with cross-functional teams including marketing, design, and product development to deliver cohesive messaging.
- Monitor, analyze, and report on content performance metrics, using this data to inform future strategies.
- Stay up-to-date with the latest digital marketing trends and tools to ensure our strategies are cutting-edge.
- Manage content calendars and ensure timely delivery of all content pieces.
- Guide and mentor junior content creators, providing feedback and support to enhance their skills.
What We Offer
At Pineapple Innovations, we believe in investing in our team. We offer a collaborative, dynamic work environment along with a generous benefits package that includes:
- Competitive salary and performance-based bonuses
- Comprehensive health, dental, and vision insurance
- Generous vacation and paid time off policies
- Flexible work hours and the possibility of remote work
- Professional development opportunities and continuous education
- Access to wellness programs and fitness incentives
- Work-life balance initiatives tailored to support our employees in both their personal and professional lives
Qualifications
To succeed in this role as a Digital Content Strategist, candidates should possess the following qualifications:
- Bachelor's degree in Marketing, Communications, or a related field
- A minimum of 3-5 years of experience in digital marketing, content strategy, or related roles
- Proficient with content management systems (CMS), SEO best practices, and analytics tools such as Google Analytics
- Strong writing and editing skills with a portfolio showcasing previous work
- Exceptional project management skills and the ability to meet tight deadlines
- Excellent communication and collaboration skills
- Creative thinker with a strong understanding of digital marketing trends and customer behavior
- Familiarity with social media platforms and their impact on content strategy
Why Makawao?
Living and working in Makawao offers a unique blend of professional growth and scenic beauty. Known for its charming plantation homes, art galleries, and vibrant local culture, Makawao is the perfect backdrop for your career. Revel in the natural splendor of Maui, with opportunities for outdoor activities such as hiking, surfing, and exploring the scenic Haleakalā National Park. Experience the rich Hawaiian culture, historical landmarks, and the warmth of the local community.
How to Apply
If you are excited about the opportunity to become a Digital Content Strategist at Pineapple Innovations and contribute to our mission of delivering outstanding digital experiences, we encourage you to apply. Please submit your resume along with a cover letter describing your relevant experience and why you are a perfect fit for our team.
Join Our Team!
At Pineapple Innovations, we celebrate diversity and are committed to creating an inclusive environment for all employees. We are proud to be an equal opportunity employer and welcome applicants from all walks of life.
Embrace the opportunity to grow your career in one of the most beautiful places on earth! Become a part of an innovative team that values creativity, passion, and success. Apply today and let’s create the future of digital content together!